ETL504 – Module 4: Communication Processes



You have developed a new digital literacy program that you believe needs to be used across the school. How will you communicate this program to your staff?

  1. Firstly, have a well planned and succinct proposal for the digital literacy program. Present this proposal in a face-to-face meeting with the Principal to garner support. Communication needs to include what the program entails, why you believe it needs to be introduced and it’s relevancy to the curriculum.
  2. Gather information about the level of knowledge which staff members have about digital literacy and take this into account for future communication of the proposal. Gathering information can be done by informal face-to-face discussions and a staff survey.
  3. Decide on the best location to present the proposed program to as many of the staff as possible, a quite place with minimal distractions and noise (Alanis Business Academy, 2012).
  4. A staff meeting would be a good place to start when presenting the digital literacy program. Continue to communicate the program to other staff groups, such as at curriculum development meetings, faculty meetings, grade-level meetings. Face-to-face discussions are an effective way to introduce such an innovation (Lewis, 2011, p. 170).
  5. As explained by Lewis (2011, p. 168) a combination of a discrepancy and efficacy message would be effective. Communicating that digital literacy is crucial for learners to be successful in the 21st century and give examples of other schools that have successfully introduced such programs. Emphasising that if staff work together positive results can be achieved. Also, communicating that support for the necessary professional development, will be offered to achieve this.
  6. Feedback and questions about program design and implementation from staff can be done via a few different channels; small informal discussions, email, the library blog, workshops and staff training sessions. This can be an “adaptive approach” (Lewis, 2011, p. 150). Communication needs to emphasise that staff participation is crucial to the programs’ success.


Alanis Business Academy. (2012, August 2). How the communication process works [Video file]. Retrieved from

Lewis, L. K. (2011). Organizational change: Creating change through strategic communication. Retrieved from EBook Library.


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